Data-Coop Culture is an innovative collaborative platform dedicated to digital marketing in the cultural sector. This initiative aims to provide cultural organizations with alternatives to web giants (GAFAM) for managing and leveraging their data.

Since its launch in 2022, Data-Coop Culture has deployed the Pixel Culture within more than 150 organizations, enabling them to independently collect browsing data while complying with international privacy regulations (Law 25 / GDPR / CPRA / etc.).

Data-Coop Culture stands out through its cooperative model, where members retain ownership of their data. The data and audiences are not sold to third parties and are exclusively used by Data-Coop members.

The platform also places a strong emphasis on supporting local media through programmatic advertising tools that operate independently of the GAFAM ecosystem.